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Number One Recruiting Secret

"One of the vital parts of the sales process is understanding your prospect or customer." -- Jim Cathcart"

Too often when prospecting and recruiting we get ourselves caught in a flurry of what we want and we fail to even get close to understanding what our prospect wants. We focus on ourselves, our company, and the products and services we offer. We get trapped in a show 'n tell mode. The number one recruiting secret is: WIIFM

Number One Recruiting Secret: What's In It For Me?  (WIIFM)

What is really important to the prospect? Certainly it is NOT what you want, rather it is what the prospect wants! Therefore, we must begin by understanding what our prospect wants. This takes fully understanding our prospect and their situation. Can you see why this is the number one recruiting secret?

Regardless of whether you are recruiting or selling your products and services, understanding your prospect and their situation will help you close more prospects on doing business with you. Rather than a show and tell push of your products and service, you will position yourself to make certain what you offer is the right fit for your prospect and their needs.

Not sure who taught me this but it holds true for just about every network marketing situation.

Help the prospect identify their pains and then show them how to eliminate them.  This is probably not the number one recruiting secret, but it can be a strong number two recruiting secret.

When you focus on understanding what your prospect wants, naturally, you get more people making a decision to do business with you. More decisions of yes in doing business with you means greater growth and profits for your business.

So how do you better understand your prospects? To better understand your prospect, you must begin by doing what most others are not doing. You must first begin by listening to your prospect. Not just hear your prospect but fully listen and understand your prospect and their situation.

To effectively listen, you will NEED to master your listening skills. One company provides a tremendous amount of training on how to master your listening skills. You will find some great articles and audio training on how to effectively master the skills of listening, in their training area.

Your ability to listen will then help you to better qualify your prospects, determine how the prospect makes their decisions, and even how to effectively ask questions that elicit new information to help you help your prospect make the right decision for them.

As your prospect, recruit, sell your products, and even lead your team, make listening your focus. Remember, one of the vital parts of the sales process is understanding your prospect or customer.

The network marketing tip of this week is:   WIIFM  focus on your prospects needs/pains

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